Let's talk about the business goals and content strategy of offbeatempire.com

While offbeatbride.com and offbeathome.com are monetized to the heavens, the blog at offbeatempire.com has never been heavily monetized. We experimented for a while a couple years ago with B2B content, but the Empire blog has settled into being more of communications/public relations behind-the-scenes situation. Blog posts on offbeatempire.com are a luxury item — since they don't make money, they're not a huge business priority when other stuff needs my attention.

This in mind, I've shifted the structure of the offbeatempire.com homepage. Let's talk about it!

Intrasite navigation added on mobile view

Rejoice, mobile readers of all the Offbeat Empire websites! The intrasite navigation has now been added as a persistent little nav bar above the header bar on your mobile phone! This means that from any of our sites, anywhere on the page, you can always click over to ANY of our other sites. Hallelujah!

Six month redesign post-mortem: navigation bar changes

Remember how when we did the redesign last winter, the biggest bone of contention was with intrasite navigation? Lots of you were like, "Wait, you made it hard for me to browse between the different Offbeat Empire sites!" and I was like "Ack, here I'll try this! No wait, this! No wait, how about this?!"

Well, six months later my stats made it clear that I fucked that shit right up.

Sneak peek at the relaunch of the Offbeat Bride Tribe

Oh lord, you guys. It's a race against time to get the Offbeat Bride Tribe relaunched this Tuesday. Parts of it look super slick, but lots of our longtime beloved tools were coded in 2011 and just don't work like they should. We're committed to getting the Tribe back online on December 30th because I feel very strongly about restoring the safe space that Tribe members have come to rely on… but oh man, we're going to be doing a lot of clean-up after things launch. I'm begging Tribe members to be gentle with us after relaunch.

THAT SAID. There are some things that look really fucking cool, and I wanted to share a few sneak peeks.

Redesign Maintenance Release 1.1

Thanks to everyone for all your feedback on the redesigns last week. Rolling out the designs on Tuesday was intense on a lot of levels, and I wanted to circle back and let y'all know how things have shaken out.