Let's talk about the business goals and content strategy of offbeatempire.com

While offbeatbride.com and offbeathome.com are monetized to the heavens, the blog at offbeatempire.com has never been heavily monetized. We experimented for a while a couple years ago with B2B content, but the Empire blog has settled into being more of communications/public relations behind-the-scenes situation. Blog posts on offbeatempire.com are a luxury item — since they don't make money, they're not a huge business priority when other stuff needs my attention.

This in mind, I've shifted the structure of the offbeatempire.com homepage. Let's talk about it!

Intrasite navigation added on mobile view

Rejoice, mobile readers of all the Offbeat Empire websites! The intrasite navigation has now been added as a persistent little nav bar above the header bar on your mobile phone! This means that from any of our sites, anywhere on the page, you can always click over to ANY of our other sites. Hallelujah!

Six month redesign post-mortem: navigation bar changes

Remember how when we did the redesign last winter, the biggest bone of contention was with intrasite navigation? Lots of you were like, "Wait, you made it hard for me to browse between the different Offbeat Empire sites!" and I was like "Ack, here I'll try this! No wait, this! No wait, how about this?!"

Well, six months later my stats made it clear that I fucked that shit right up.