Category Archive

Editorial

Is it a “swatch of color” or a “swath of color”? Neither: it’s a fart

Each week, my editors write, produce, and edit the posts for the following week. Thursday evening, our Copyeditor Caroline comes in with her linguistic riding crop and works her magic, and then Friday morning I come in with my Scary Big Red Editorial Pen Of Doom and give the final revisions and publication sign-offs. Last week, we had a little editorial disagreement…

How we do stock photography

Can you run-down how you guys handle posting your stock photos for each site? I know you use Creative Commons most of the time, but what are your criteria for picking photos? Do you maintain a database of photos that you think might work with future articles, just to cut down on time, or do you search and hope for the best?

Comparing how posts perform with different readerships

We have some general guidelines about what fits on each Offbeat Empire blog, but there’s definitely some overlap and wiggle room. Newlywed stuff generally goes on Home & Life (but sometimes goes on Bride), reproductive health generally goes on Families (but sometimes goes on Home & Life), and child-free stuff generally goes on Families (even though it’s very much about NOT having children). Anything meta (business, community, tech) goes here on Offbeat Empire, but sometimes we also post on the sites related to the meta-issue.

But sometimes there are some posts that stump us…

Offbeat Empire readers make me a better writer

Two years ago, I got an email in response to a post I wrote on Offbeat Home, I got over my liberal guilt and got a housekeeper, I got this complaint from a reader…