Last week I mentioned that one of the many projects we're undertaking before the end of 2014 is what we're calling "The Offbeat Bride Tribe Burndown." It sounds scary, because it is a big deal — but it's actually not as bad as it sounds, I promise. Let's talk about it!
This is Offbeat Empire's archive of Community Management posts.
Normally the business side of running the Offbeat Empire blogs lives, well, here on the Offbeat Empire's behind-the-scenes blog. But today on Offbeat Home & Life, Megan did a post about her and my joint decision to ad in-image ads to the site. It felt important to do over there, since it's something we anticipated the reader community would have LOTS of opinions about. And they did… but not the ones I expected.
Offbeat Bride's Facebook page has blasted into the stratosphere this month, with our Like count going from 33k to 43k in the last 30 days. This is basically an average of about 400 new Facebook followers every single day — way above our baseline. Ok, so this is great, right? So many people finding Offbeat Bride and being introduce to the awesomeness, right? So many new readers! So many new eyeballs! Well, yes and no…
I've written about "othering," and how in an online community where many people define themselves by their non-normativeness, it can be really weird to suddenly be part of the majority.
However, I've never dedicated a post to what I call the reverse discrimination fallacy… where community members allow themselves to feel marginalized because they're in the majority.
There was some interesting commenting on the Empire this week, mostly because we saw several instances of readers stepping into almost a moderator-type role to offer feedback to each other.
In June, I was a panelist at WordPress Seattle. The panel was focused on using WordPress to build a community, and we talked about stuff like the best time of day to post, how to foster constructive conversation instead of bitching, and how to pick the right name for your community. You also get to see someone address me as "YOU, female person on stage."
As many of you know, the Offbeat Empire's comment policy is part of what makes our community different. I wrote a post a few years ago about How to write your blog's comment policy, and at the end I mentioned that the Empire's comment policy is Creative Commons licensed… which means anyone can adapt it…
While anyone can comment on the Offbeat Bride blog, if they want to become a member of the Offbeat Bride Tribe, they have to submit an application which becomes their Tribe profile. Here's why…