RIP Offbeat Bride Tribe: 2007 – 2015 (+ bonus musings on running leaner)

Fall of 2007, after dozens of requests from blog readers, I decided to set up an Offbeat Bride community on Ning.com.

"It's an experiment!" I said.

"We'll see how it goes!" I said.

"If it doesn't feel like a good fit, I'll shut it down!" I said.

That was eight years, two platforms, two community managers, dozens of volunteer moderators, and over 45,000 members ago. Friday, the Offbeat Bride Tribe quietly shut down.


Forums are dying

For the last four years, the Offbeat Bride Tribe's traffic has been in decline.
Across the web, forums are dying as we all increasingly default to social media like Facebook. What does this mean for the future of the Tribe?


How Offbeat Empire comment moderation has changed since 2012

Over the last couple years, however, things have shifted DRAMATICALLY with our comments. The shifts felt so natural to us behind the scenes that they felt kind of gradual, but when I look back I realized that it's been a huge change over a relatively short period of time, all leading up to a dramatic shift that readers may not be fully aware of. Here are a few of the things that have changed…


How to tell a publisher you're unhappy with their website (and actually get them to consider making changes)

Over the past eight years, I've dealt with thousands of complaints from readers… ranging from the completely baffling the to the hugely helpful. I've noticed a few patterns in what makes the difference between constructive and helpful feedback vs extremely frustrating feedback. The next time you're unhappy with a publisher, here are my suggestions for how to make sure your feedback is heard and acted upon: