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In-image ads on Offbeat Home & Life

Normally the business side of running the Offbeat Empire blogs lives, well, here on the Offbeat Empire's behind-the-scenes blog. But today on Offbeat Home & Life, Megan did a post about her and my joint decision to ad in-image ads to the site. It felt important to do over there, since it's something we anticipated the reader community would have LOTS of opinions about. And they did… but not the ones I expected.

53

Acculturating new readers who find us on Facebook

Offbeat Bride's Facebook page has blasted into the stratosphere this month, with our Like count going from 33k to 43k in the last 30 days. This is basically an average of about 400 new Facebook followers every single day — way above our baseline. Ok, so this is great, right? So many people finding Offbeat Bride and being introduce to the awesomeness, right? So many new readers! So many new eyeballs! Well, yes and no…

869

"I'm weird for being normal": the reverse discrimination fallacy

I've written about "othering," and how in an online community where many people define themselves by their non-normativeness, it can be really weird to suddenly be part of the majority.

However, I've never dedicated a post to what I call the reverse discrimination fallacy… where community members allow themselves to feel marginalized because they're in the majority.