"Yeah, Totally!": Don't confuse interest with commitment

When you're doing something big and interesting (like, oh, say, organizing an online community) and are looking for people to help, please, for the love of niches and all that matters to you, understand that not all yeah totallys are created equal…

100,000+ comments on Offbeat Bride

Today I noticed that Offbeat Bride has officially crested 100k comments. The site is two weeks away from it's 9th launch anniversary (!?!), so I guess that averages to about 11k comments a year.

3.8k

RIP Offbeat Bride Tribe: 2007 – 2015 (+ bonus musings on running leaner)

Fall of 2007, after dozens of requests from blog readers, I decided to set up an Offbeat Bride community on Ning.com.

"It's an experiment!" I said.

"We'll see how it goes!" I said.

"If it doesn't feel like a good fit, I'll shut it down!" I said.

That was eight years, two platforms, two community managers, dozens of volunteer moderators, and over 45,000 members ago. Friday, the Offbeat Bride Tribe quietly shut down.

1.4k

Why publishers love negative Facebook comments

Last week, Offbeat Home & Life's Facebook page shared a post from 2011 about Mormon mommy blogs. This post was originally written for Offbeat Families (then known as Offbeat Mama), and honestly, it really wasn't an especially interesting post. What WAS interesting, however, was the response to the post on Facebook.

My idea of fun: editing 800+ tag archive pages

We've long known that Google doesn't think our tag archive pages are nearly as useful as we do. The Googs likes posts or pages, not dynamic archives with no static content. So what am I doing this fall? I am manually editing every single Offbeat Bride tag so that Google likes them better. All 800 of them.