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45 million readers: On Offbeat Bride's 10th anniversary + what we're working on now

As of last week, Offbeat Bride is now a DECADE OLD. It's still one of the biggest ironies ever for me that the website was launched just as a way to promote the book that was supposed to finally launch me into what I imagined as "real success." In 2007, digital publishing was still the less-respected nerdy little sibling of the "real" publishing industry, and being a published author was going to be my big ticket to legitimacy and recognition.

…Har har! Joke was on me!

Instagram and the shifting social media landscape

This past year, I've been fascinated by the growing influence of Instagram. Of course Offbeat Bride has been on Instagram for years, but it's always been a relatively small following — we're talking 17k Instagram followers as compared to 155k on Facebook. Let's talk more about what this means for biz dev…

"Yeah, Totally!": Don't confuse interest with commitment

When you're doing something big and interesting (like, oh, say, organizing an online community) and are looking for people to help, please, for the love of niches and all that matters to you, understand that not all yeah totallys are created equal…