Category Archive

Business development

Non-shady ways to mooooonetize your blog

For me, the biggest challenge with monetizing has been finding legit, non-scammy tools. There’s a lot of shady, scammy stuff that goes down in the world of online advertising, and it’s hard to trust information you find online about any of them. I like to feel good about the businesses I partner with, so I figure it’d be worth sharing some of the tools I use that don’t feel shady to me.

How I engineered a viral post

Recently, a post I wrote about cell phones at weddings went WAY viral, getting shared 43,000 times in one day. It wasn’t an accident. Here’s how I did it.

The biggest business mistake I ever made

I started the Offbeat Bride Tribe on a whim as a way to test out a platform I was curious about, and I have regretted it ever since because A) community platforms suck and B) community management is emotionally difficult for me.

Sneaky-deep public relations

Because I have a background in copywriting and marketing, I’ve been known to accidentally hawk products on my blog … like when I once wrote on my personal blog about how I strangely love the crappy Olive Garden salads, and several people commented that now they wanted to try one. I was like “But wait! […]