Noms de Plume & reputation management

After many years online, Facebook and the others social sites have pretty well convinced me to abandon my nom de plume. As someone who has been self promoting (in a…..


Today Show

My Today Show appearance is online for your viewing pleasure. (This vid includes both the taped part as well as the in-studio interview.) Who can spot offbeatbride.com in the segment?


Existential marketing

After writing about a marketing conference I recently attended, a friend asked me this: Don't [marketing] conferences kill off some small part of your soul? Does every part of our…..


5 copywriting tips

Before I ran the Offbeat Empire, I spent a decade as a marketing copywriter. This was boring and sometimes depressing work, but it paid well and allowed me to work…..


Urban Rush appearance

When I was in Vancouver a few weeks ago, I did an appearance on Urban Rush, a local magazine show. I think it was the best Offbeat interview ever —…..