The rise of Pinterest as top referrer has been pretty remarkable to watch. At this point, it's consistently one of the top 5 external referrals to Offbeat Bride on any given day. It still amounts for less than 1% of the site's traffic (it's hard to compete with Google, Facebook, and the mysterious magic of StumbleUpon), but Pinterest's quick ascent from "barely there" to "significant contender" has definitely caught my eye as a publisher.
This is Offbeat Empire's archive of Marketing & PR posts.
We stopped doing giveaways on all the Empire blogs a couple years back because they were a huge pain in the ass to administer, they made my websites somehow liable for other people's products, they gummed up our commenting systems, and weren't really of any lasting value in terms of traffic or promotions. But I just learned there's another reason why I'm glad we don't do them…
I recently ordered a fresh batch of business cards, and when I handed one to a friend/colleague, he quipped, "Oh, you're one of THOSE assholes — you don't have any contact information on your card!"
He's right, of course. My card has my name, title, and publication names … and that's it. No email. No phone. Not even the URLs of the websites I run. Here's why:
I was interviewed for an article about nontraditional weddings that the launch story of the Huffington Post's brand new Weddings section:
"I do think there has been a gradual shift over the last five years toward personalization that goes beyond monograms on the napkins or wedding colors," said Ariel Meadow Stallings, publisher of the blog Offbeat Bride, which dishes inspiration and advice for couples craving "authentic weddings full of intention and personality" and that, in turn, gets 2.2 million page views a month.
I interact with dozens and dozens of amazing wedding vendors every day, and for the most part, it's an amazing industry filled with inspired, independent, creative, and whip-smart people. Unfortunately, however, there are always a few small business owners who are still playing catch-up when it comes to blog commenting etiquette.
Recently, a post I wrote about cell phones at weddings went WAY viral, getting shared 43,000 times in one day. It wasn't an accident. Here's how I did it.
This week Offbeat Mama got two big media mentions: a link from STFUParents, and a quote on the Today Show. Here's what traffic for the week looked like: FASCINATING, amIright!?