Category Archive

Marketing & PR

Show-don’t-tell marketing: how to share your business story with integrity

I spent over a decade in the corporate marketing trenches before I founded the Offbeat Empire. If I learned anything from my time with Microsoft, Amazon, and The Seattle Times, it’s this: the best marketing is just about telling a story. Really, all you’re trying to do is share stories that potential clients might be interested in and might see themselves in… all with the hopes that those potential clients will themselves become a part of the story.

As a writer, however, I know that it’s all about SHOWING (not telling) your stories. Don’t just TELL people about your business’s new products or values — SHOW them.

Offbeatdride: How to turn marketing fails into awesome human moments

I spent over ten years in the trenches of corporate marketing, so I have a lot of fist-bumping love for the creatives who find themselves paying the bills with public relations, marketing, and other sales work. That said, maybe having worked in marketing makes me even less patient with marketing mistakes. I’m like a former waiter, who’s both prone to tipping 40% because I remember so clearly the challenges of doing that work… but who’s also extra critical because, look: I know what it’s like, and it’s not that hard.

How to submit photos to wedding blogs: 6 secrets from a wedding blog editor to help YOUR photography get noticed

If you’re a wedding pro looking to get your work featured on Offbeat Bride, here are some tips to give your submission the best chance of standing out and bubbling up to become a feature.

My incredibly complex SEO strategy

Of Offbeat Bride’s 500,000 unique monthly users (“unique users” being an analytics term, although my users ARE very unique in a more general sense), about come to the site from a search engine.

So the question then becomes, what incredibly brilliant SEO strategy did I use to get traffic like this?

Here’s my answer…