Wedding vendors! We already know that advertising with Offbeat Bride gets you the coolest clients. Clients that are fun, awesome to work with, and really make your portfolio stand out with their amazing fashion/venue/dessert/event choices. But did you know that your choice to advertise with Offbeat Bride also makes our readers lives easier?
This is Offbeat Empire's archive of Advertising posts.
Tax season doesn't normally bring me many smiles, but in the case of this testimonial from an Offbeat Bride advertiser… somehow tax season doesn't seem so bad…
I work in Iowa, where same-sex marriage is legal (whoot for equality), and I was recently asked by my workplace to put together a brochure about the wedding rental facilities we have available — pavilions, parks, that sort of thing.
I am already planning on including a "We rent to everyone, regardless of who you're in love with " in the FAQs, but I want to make a bigger statement with the actual design.
On the flip side, I don't want to seem like I'm blatantly pandering for the sake of it — I guess in my mind, I just feel like it's somewhat exploitative to include a picture of two brides or two grooms just because "See how different they are? AND WE DON'T EVEN CARE!!"
What do you think? What's the best way to advertise in a non-gender specific way? How would you do it?
Thanks to everyone who took the time to give me feedback about the new in-image advertising platform we've been testing for the last two weeks. Several of you voiced concerns that the ads felt too intrusive and misaligned with the topics on Offbeat Empire sites — especially on Offbeat Mama.
After giving it a shot for a couple weeks, here's what I've decided to do:
We've been talking a lot about advertising lately, and this question came in from Jackie:
"I hope you guys can find an advertising solution that works for you, since I want you to stay supported and paid for making such an awesome space!
Maybe you could make a post explaining how the ads work to benefit you, like the actual mechanics? I've found the behind-the-scenes posts pretty interesting, and I'm sure you have some readers out there (like me) who want to help you out. I'm just not sure what helps the most (page views? actual clicks? buying something?)."
I've got answers for ya, Jackie…