This fall I decided to just bite the bullet and invest the money in having a developer code a custom ad platform tool catered to the Offbeat Empire's needs. Conveniently, my lead developer Kellbot happens to be married to a developer (who happens to be one of the cofounders of Etsy)… so I hired Chris to code the new tool from scratch.
This is Offbeat Empire's archive of Advertising posts.
For the past year and a half, my editor Catherine Clark (who I call Superman) has been doing sales for the Empire, while also still producing posts for Offbeat Bride. Catherine is shifting her focus back to editorial and project management work, and so I'm bringing on a new Vendor Relations Manager… meet Tiffany!
Normally the business side of running the Offbeat Empire blogs lives, well, here on the Offbeat Empire's behind-the-scenes blog. But today on Offbeat Home & Life, Megan did a post about her and my joint decision to ad in-image ads to the site. It felt important to do over there, since it's something we anticipated the reader community would have LOTS of opinions about. And they did… but not the ones I expected.
Starting today, Offbeat Home & Life has a new third-party advertising partnership with a great San Francisco-based company called Federated Media. I've known about these guys for years, and have a ton of publishing industry colleagues who've worked with them. My friend Choire over at The Awl referred me to Federated this spring, and after lots of conversations and obsessing over traffic and schemes, I've decided to bring Federated Media on as Offbeat Home & Life's advertising partner.
I've had a couple readers write in this morning to report that they're seeing what's known as "wrapper ads" on both Offbeat Home & Life as well as Offbeat Families.
This ad behavior is completely expected on Offbeat Families. BUT! Wrapper ad are absolutely NOT a part of the strategy for Offbeat Home & Life.
Last week on Offbeat Home & Life, we published a sponsored post about gender-neutral baby clothes, angled toward the gifts market. Within a couple hours, several readers commented on Facebook and the post itself that the products featured were out of their budgets — which I totally understand and respect. I'm less understanding toward readers feeling the need to post insulting comments when they can't afford a product.
A word of praise for Offbeat Home & Life's witty little sub-in adverts for when I have AdBlock turned on! It was a great reminder to whitelist Offbeat Home & Life, as I like to do for sites like this which I enjoy and wish to continue enjoying. I wouldn't have thought twice about it…
Wedding vendors! We already know that advertising with Offbeat Bride gets you the coolest clients. Clients that are fun, awesome to work with, and really make your portfolio stand out with their amazing fashion/venue/dessert/event choices. But did you know that your choice to advertise with Offbeat Bride also makes our readers lives easier?