How to report a crappy ad

Historically, I've tended toward native advertising (which means placement we sell ourselves, like Offbeat Bride's Vendor Guide listings or vendor spotlights)… but these days we're shifting more toward serving up ads delivered by ad networks (banners that are sold and delivered by third party companies). What this means for y'all, the Offbeat Empire's readers, is that sometimes you might see ads on the Empire that are fucking gross… that we didn't sell, and don't even know are there!

How Facebook algorithms and a stupid post about cranky wine relate to the election

Around 9am last Thursday, Megan regrammed a silly Instagram picture of these bottles of amusingly-named wine. This set off an insane chain of events that resulted in, five days later, 13 million people seeing this piece of content.

Put another way, the weekend before one of the most divisive presidential elections in US history, the robots that serve America our information decided that what 13 million of us really needed to see was a throw-away post about wine labels that said "FUCK" on them.

For me as a publisher, this was an insane content marketing story to watch unfold. Come with me on this journey as I unpack what it says about the media, the work of my editors, my company, and even the American election.

Instagram and the shifting social media landscape

This past year, I've been fascinated by the growing influence of Instagram. Of course Offbeat Bride has been on Instagram for years, but it's always been a relatively small following — we're talking 17k Instagram followers as compared to 155k on Facebook. Let's talk more about what this means for biz dev…

"Yeah, Totally!": Don't confuse interest with commitment

When you're doing something big and interesting (like, oh, say, organizing an online community) and are looking for people to help, please, for the love of niches and all that matters to you, understand that not all yeah totallys are created equal…

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How to handle affiliate post disclaimers… when EVERY post is an affiliate post thanks to Skimlinks

I love Offbeat Bride and have for ages, and one of the reasons why I've always respected this site and the Empire overall is due to good business ethics and practices. Which is why I got super sad when I didn't see an affiliate disclosure on this post. I'm curious if it was just an oversight or if it's a change in the way the site is approaching affiliate-based content. -Christen
Christen, this is an awesome question, and I'm so glad you brought it up. I love having readers that watch out for this stuff. Let's talk about it…