This fall I decided to just bite the bullet and invest the money in having a developer code a custom ad platform tool catered to the Offbeat Empire's needs. Conveniently, my lead developer Kellbot happens to be married to a developer (who happens to be one of the cofounders of Etsy)… so I hired Chris to code the new tool from scratch.
This is Offbeat Empire's archive of Business development posts.
I got an interview request recently from a woman named Claire Hawkes. She's the Social Media Manager / Keeper of the Shire at WeddingMix, but she's also majoring in Advertising/Public Relations at Loyola University in Chicago. She asked if she could interview me for her senior thesis, and I said sure. With her permission, I thought I'd share the interview here.
For the past year and a half, my editor Catherine Clark (who I call Superman) has been doing sales for the Empire, while also still producing posts for Offbeat Bride. Catherine is shifting her focus back to editorial and project management work, and so I'm bringing on a new Vendor Relations Manager… meet Tiffany!
Normally the business side of running the Offbeat Empire blogs lives, well, here on the Offbeat Empire's behind-the-scenes blog. But today on Offbeat Home & Life, Megan did a post about her and my joint decision to ad in-image ads to the site. It felt important to do over there, since it's something we anticipated the reader community would have LOTS of opinions about. And they did… but not the ones I expected.
This morning we posted a wedding on Offbeat Bride about a woman who built her wedding outfit using clothing she wore on her first date with her husband. The post immediately went viral on Facebook, garnering a thousand likes and 80k views in a couple hours. Inevitably, there were a ton of comments too, including this one…
Starting today, Offbeat Home & Life has a new third-party advertising partnership with a great San Francisco-based company called Federated Media. I've known about these guys for years, and have a ton of publishing industry colleagues who've worked with them. My friend Choire over at The Awl referred me to Federated this spring, and after lots of conversations and obsessing over traffic and schemes, I've decided to bring Federated Media on as Offbeat Home & Life's advertising partner.
Here's a mind-blower for you: Offbeat Bride's weekly reach on Facebook is now about 370k people. Our weekly reach on our own website is about 250k people. This means that Offbeat Bride is now reaching more people via Facebook than we are via our own website.
Last week, I sent an email to all the Offbeat Empire staffers with the subject line: Required reading. The email contained a link to this post: State of the blog union: how the blogging world has changed. This post was written six months ago, but whatever: it's a big fucking deal. It spawned this enormous post.