Today Show

My Today Show appearance is online for your viewing pleasure. (This vid includes both the taped part as well as the in-studio interview.) Who can spot offbeatbride.com in the segment?…..

Existential marketing

After writing about a marketing conference I recently attended, a friend asked me this: Don't [marketing] conferences kill off some small part of your soul? Does every part of our…..

5 copywriting tips

Before I ran the Offbeat Empire, I spent a decade as a marketing copywriter. This was boring and sometimes depressing work, but it paid well and allowed me to work…..