Existential marketing

After writing about a marketing conference I recently attended, a friend asked me this: Don't [marketing] conferences kill off some small part of your soul? Does every part of our…..

5 copywriting tips

Before I ran the Offbeat Empire, I spent a decade as a marketing copywriter. This was boring and sometimes depressing work, but it paid well and allowed me to work…..

Urban Rush appearance

When I was in Vancouver a few weeks ago, I did an appearance on Urban Rush, a local magazine show. I think it was the best Offbeat interview ever —…..