State of the Empire, 2018

Oh hello there, friends. It's been a while. January 2018 marked the 11th anniversary of the Offbeat Empire, and — first, ok let's just acknowledge that that's a long-ass time for a digital media company to be around! Big snaps to everyone who's been a part of this company and its growth for the last 11 years. In the interest of transparency, I figured I'd share a bit about where the business is at… and some thoughts about what might be on the horizon for both the Empire and its founder. Let's see if I can wrap my head (or at least my mouth) around everything we've got on the table right now…

How to report a crappy ad

Historically, I've tended toward native advertising (which means placement we sell ourselves, like Offbeat Bride's Vendor Guide listings or vendor spotlights)… but these days we're shifting more toward serving up ads delivered by ad networks (banners that are sold and delivered by third party companies). What this means for y'all, the Offbeat Empire's readers, is that sometimes you might see ads on the Empire that are fucking gross… that we didn't sell, and don't even know are there!


Onward to our beloved Megan!

Megan was Offbeat Bride's second intern, going way back in February 2009. I hired her on as my first paid contractor six months later, and we have worked together ever since — almost nine years, and fuck those have been a pretty epic nine years. As of next week, Megan is moving onward into her next adventure.



Dick jokes & hard work: On tough years, great contractors, and corporate culture

Because of my contractors, the toughest two years of the Offbeat Empire's decade of existence (and honestly, the toughest two years of my fucking life) have actually been totally ok. Bootstrapping a business is terrifying, since the only money to spend is the money that's coming in. In a decade of being in business, I've never taken out a loan or accepted venture capital. My investments have been my own time, and the willingness of my crew to stretch themselves… and the corporate culture we've built together.