For some, November/December is a series of slack-off weeks connecting holiday weekends. The Offbeat Empire, meanwhile, is going to be working its ass off in preparation over the next six weeks. Here are the projects we're all heads-down on…
This is Offbeat Empire's archive of posts by Ariel Meadow Stallings.
Author of Offbeat Bride: Creative Alternatives for Independent Brides, Ariel acts as the publisher of all the Offbeat Empire websites. She lives, loves, and dorks out hard in Seattle, WA. You can gossip with her on twitter: @offbeatariel
I have a pretty good anecdotal idea of how Offbeat Bride's social media channels perform, but this article prompted me to do a quick audit to see if I could confirm my suspicions that despite 18k followers, Twitter doesn't really do much for us.
Pulling the numbers not only confirmed that, but blew my mind:
This fall I decided to just bite the bullet and invest the money in having a developer code a custom ad platform tool catered to the Offbeat Empire's needs. Conveniently, my lead developer Kellbot happens to be married to a developer (who happens to be one of the cofounders of Etsy)… so I hired Chris to code the new tool from scratch.
I got an interview request recently from a woman named Claire Hawkes. She's the Social Media Manager / Keeper of the Shire at WeddingMix, but she's also majoring in Advertising/Public Relations at Loyola University in Chicago. She asked if she could interview me for her senior thesis, and I said sure. With her permission, I thought I'd share the interview here.
For the past year and a half, my editor Catherine Clark (who I call Superman) has been doing sales for the Empire, while also still producing posts for Offbeat Bride. Catherine is shifting her focus back to editorial and project management work, and so I'm bringing on a new Vendor Relations Manager… meet Tiffany!
Normally the business side of running the Offbeat Empire blogs lives, well, here on the Offbeat Empire's behind-the-scenes blog. But today on Offbeat Home & Life, Megan did a post about her and my joint decision to ad in-image ads to the site. It felt important to do over there, since it's something we anticipated the reader community would have LOTS of opinions about. And they did… but not the ones I expected.
Over the years, much digital ink has been spilled on the phrase "Offbeat Lite," the term I jokingly started using back in 2007. Over the years, the phrase has slowly lost its editorial value as a taxonomical term… to the point where we're now officially retiring it.