Being in media is terrifying right now #Publishing#media#social media December 3 | Ariel Meadow Stallings offbeatariel Many thanks to my old blogging colleague Brittney for sharing this tidbit from The Atlantic. Emphasis are mine: Being in media is terrifying right now. Whereas in the old days, you wrote something and then a fleet of people printed it and handed it to X hundred thousand people so they would read it, now, the fleet is gone. You are alone out there in the ocean and there's not much that anyone can do for any given story to make sure that people read it. Seriously, since the fall of '08 vintage Digg, there's not much anyone on your Internet's favorite websites can do aside from stick a story on the homepage, tweet/Facebook/tumble/Reddit/LinkedIn it and then pray. We do not control the distribution of our work. Period. It's horrible and bizarre and it is also the way that the media world works now. You can't push; the content has to pull. Read the full post. Any time people ask for advice about "growing your blog" or "getting your work out there," I have to just shrug my shoulders and say "just crank it out, make it interesting, and make it share-able." I don't know what else to say, other than what The Atlantic does here: your content has to pull, because there's no reliable way to push. Reporter Name * Reporter Email * Original text Enter the original text here. Edited text* Enter your suggested copyedit here. Notes You can add a note for the editor here. * Required information. Fix Typo Ariel Meadow Stallings Author of Offbeat Bride: Creative Alternatives for Independent Brides, Ariel acts as the publisher of all the Offbeat Empire websites. She lives, loves, and dorks out hard in Seattle, WA. @offbeatariel @offbeatbride PREVIOUS Favorite comments: Gorka, Offbeat Mamalies, and interior canals NEXT From Blog to Empire: An Interview with Ariel Meadow Stallings Toggle comments [ 0 ] Join the conversation Cancel Reply Your email address will not be published. Required fields are marked * Comment Notify me of follow-up comments by email. No-drama comment policy Part of what makes the Offbeat Empire different is our commitment to civil, constructive commenting. Make sure you're familiar with our no-drama comment policy.