My incredibly complex SEO strategy

By on Jun 13th

Of Offbeat Bride's 500,000 unique monthly users ("unique users" being an analytics term, although my users ARE very unique in a more general sense), almost half come to the site from a search engine.

The site is a top result for pretty common, non-offbeat searches like "wedding invitation wording," "wedding readings," "father daughter dance songs" and "first dance songs" and that's how about 15,000 people find Offbeat Bride every day.

So the question then becomes, what incredibly brilliant SEO strategy did I use to get traffic like this?

Here's my answer: Consistently produce original content people can't find elsewhere, and don't be shady.

Really, that's it. I mean, there are a few other things I do, but I don't think they have nearly as much impact as simply consistently producing original content that hasn't already been published all over the web. "Curating" is for Pinterest. For Google (and people!) to like your blog, you need to do more than paste a bunch of photos you found on other people's websites.

There's an entire industry that's built up around SEO marketing and consulting and for the most part, 90% of it is scammy. Google's algorithms are smart, and they reward sites that consistently produce original content and aren't shady.

I do have a few other tips, but they're small potatoes:

  • Use WordPress
  • Use literal, descriptive titles (If you need to be clever, use colons: Clever title: literal descriptor. For instance: The unplugged wedding: couples tell guests to put down their devices)
  • Follow this permalink formula: [location]-[descriptor]-wedding. For example: http://offbeatbride.com/2012/06/belize-ruins-wedding and http://offbeatbride.com/2012/06/arizona-nerd-wedding
  • In picture posts, always make sure you describe what's in the photos with text

But seriously? That's about it. Consistently produce original content people can't find elsewhere, and don't be shady.

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