The rapid growth of Pinterest as a referrer

This is a graph of the number of weekly hits Offbeat Bride has gotten from Pinterest.com since April 2011:

The rise of Pinterest as top referrer has been pretty remarkable to watch. At this point, it's consistently one of the top 5 external referrers to Offbeat Bride on any given day. It still amounts for less than 1% of the site's traffic (it's hard to compete with Google, Facebook, and the mysterious magic of StumbleUpon), but Pinterest's quick ascent from "barely there" to "significant contender" has definitely caught my eye as a publisher.

Each site has its own Pinterest account, which is pretty heavily used by editors:

Offbeat Bride


Offbeat Home


Offbeat Mama


…and I've got a lot of schemes in the works for how we'll be using Pinterest more actively on the new Offbeat Bride Tribe, including "pin drives," where we'll use our readers to help us source photos that we can then feature in posts.

UPDATE MARCH 2012

It just keeps climbing. Pinterest is now Offbeat Bride's top referrer, more than Facebook and StumbleUpon combined:

Oh, and the "Pin Drives" I mentioned have become a huge hit with readers.

  1. Very interesting (pinteresting?). I have been using Pinterst for almost a year for wedding inspiration and have only just recently starting pinning my blog images there and I'm definitely seeing some good traffic. In fact, I see more traffic from Pinterest than from Twitter, which I have been using since I launched my blog four months ago.

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  2. Super interesting. I'm a big pinterest fan and it's definitely becoming my main gateway to Offbeanearing with Twitter. My only pet peeve is all the weird "thinspo" that shows up on the main page before you actually log in – what's with that, Pinterest?

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    • OFFBEANERING!! Love it.

      And yes: pre-logged in Pinterest can be a scary place, and I find browsing the Weddings & Events section to be terrifying. It's great market research for me… buried in Offbeatland, I forget what most of ick that the wedding media is churning out, and peeking at Pinterest sometimes gives me a good reality check of "oh riiiiight, this is why my website has a market."

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    • …Sure is easy to get an invitation these days. (Check your email.) We have threads on each Empire site where folks can request one. :)

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  3. I like Pinterest but I totally agree with pre-logged Pinterest issues. Bleck to some of that shit.

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