Our editorial process #Editorial#editing February 24 | Ariel Meadow Stallings offbeatbride Photo by E.D. Walker I am up to my eyeballs in editorial process, mah bitches! 2011 is the year of the editorial and I am FEEEEELING IT. You should see the editorial process I'm developing. Oh wait, you're interested in such things? Behold the process I'm currently working on with my editors. Weekly schedule To space out reviewing/revising work through-out the week, I'm proposing waves of editorial due dates: Monday: All sites pitch future ideas to Ariel via email Wednesday: Home & Families editorial calendars due (revisions happen Thur/Fri) Thursday: Bride editorial calendar due (revisions happen Fri/Sun) Friday: All Families & Home posts finalized Sunday: All Bride posts finalized Post process cycles I'm focusing on naming each step, and trying to make better use of WP's post status options. Pitch cycle: email Ariel with this subject line as a template: Home Pitches: Feb 21-26 Production cycle: produce post / schedule date / save as "Pending Review" Send weekly editorial schedule using this subject line as a template: "Bride Editorial Calendar: Feb 14-18" Review cycle: Caroline makes copyedits, Ariel reviews posts, leaves edit flow notes Revision cycle: integrate all edits, leave edit flow comment noting updates made Schedule cycle: Ariel leaves edit flow notes with approval / managing editor saves post as "Scheduled" Example life cycle of a Bride post Here's how things might go for a post on Offbeat Bride Monday: included in pitch email, and approved by Ariel (pitch cycle) Wednesday: produced and scheduled for following Thursday, with status set to Pending Review (production cycle) Thursday: copyedited by Caroline (review cycle) Friday: Reviewed by Ariel, who notes edits. (review cycle) Friday: Make Ariel's revisions, leave comment noting edits made. (revision cycle) Sunday: Ariel confirms revisions, gives final approval. Set status to Scheduled. (schedule cycle) Following Thursday: post goes live A note about exceptions & timely posts Last minute posts totally can and should happen! While it's great to have the week all scheduled out in advance, we also want to be nimble and timely. I don't want this cycle to make it feel a post will always take 10 days to go live on the site — this IS, after all, BLOGGING … push-button publishing is awesome, and don't be afraid to email me and say "omg, we totally have to do a post about this thing that just showed up in the flickr pool." I'm 100% all for it!! Despite this perhaps overly-thought-out editorial process, I'm still a flailing mess trying to keep up with content on three sites. Something's definitely gotta give, cuz I'm not sure I can edit 40 posts a week. Reporter Name * Reporter Email * Original text Enter the original text here. Edited text* Enter your suggested copyedit here. Notes You can add a note for the editor here. * Required information. Fix Typo Ariel Meadow Stallings Author of Offbeat Bride: Creative Alternatives for Independent Brides, Ariel acts as the publisher of all the Offbeat Empire websites. She lives, loves, and dorks out hard in Seattle, WA. @offbeatariel @offbeatbride PREVIOUS Sneaky-deep public relations NEXT What's to love about BHLDN and Vera Wang at David's Bridal Show/Hide comments [ 0 ] Join the conversation Cancel Reply Your email address will not be published. Required fields are marked * Comment Participate in this conversation via email No-drama comment policy Part of what makes the Offbeat Empire different is our commitment to civil, constructive commenting. Make sure you're familiar with our no-drama comment policy.